Strategic Development
Strategy development, also known as strategic planning, is fundamental to creating and running a business. Simply put, it’s a game plan that sets specific goals and objectives but like a game plan, it is capable of being changed in response to shifting market dynamics.
You need to understand your target market’s dynamics, which can include demographics and the characteristics of your target audience (how, when and where do they buy the product or service you offer). In addition, analyze your competitors, gathering information on the 4P’s of marketing: pricing, product, promotion and placement. Know what you’re up against so you can plan your market and competitive strategy.
Auckland Transport Logo Development
Electric train launch - Auckland
Visiting international location for bike sheds at stations
Development of strategy for 2500 staff uniforms
Open days working with our customers showing public transport options
Strategy around development for local artists to work through designs for anti-graffiti
Electric train branding strategy
Strategy/design for Auckland Transport website
Strategic development of public transport Journey Planner
Strategy development around a single bus colour across Auckland
Event signage strategy
Development of way finding signage across 4 modes - Walking, Cycling, Motorist and Public Transport
Development of interpretive signage with local iwi